Guides
Written answers to the questions people ask before anybody buys anything.
These pages answer real questions about the WhatsApp Business API, channels, apps and pricing. Every figure and rule carries its source and the date it was read — and what could not be confirmed says so.
The WhatsApp Business API
The questions that come before any figure: the app or the API, how to get the official API in Egypt, how templates get approved, and how the 24-hour window works. Four pages that save you four calls.
- WhatsApp Business app or the API? What actually changes for a companyThe app is free and serves one person. The API puts a whole team on one number, and carries fees and rules.
- How to get the official WhatsApp Business API in Egypt: the steps, the requirements and the limitsWhat it takes to run the official API on an Egyptian number: verification, the number, templates and limits — with no promised timelines.
- How WhatsApp message templates get approved — and the first cause of rejectionA template is submitted with a category, and Meta approves or rejects it. The wrong category is the most common cause of rejection.
- Meta's 24-hour customer service window, explainedThe customer opens it. Inside it you reply with anything and no template; outside it you need an approved template.
Channels and operations
How one inbox for the team works on an ordinary day, when Telegram is worth it and when it is not, and the webhook any integration has to verify before it believes it.
- One inbox for WhatsApp, Instagram and Telegram: how a team actually works itThe problem is not the number of apps. It is that nobody knows who is answering what.
- Telegram bots for customer service: when they are worth itCheaper and faster to set up than WhatsApp — but only if your customers are actually there.
- What a signed webhook is, and why your integration must verify itWithout verification, anyone who knows the URL can send you fake events.
Build decisions and price
An app or a website, and what moves the price of any software work — without a figure, and with the reason written down. The two pages worth reading before asking anyone for a quote.
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